Daniel Kahneman (1934-2024). (https://pubmed.ncbi.nlm.nih.gov/38696551/)

These scientists, pioneers in the psychology of judgment and decision-making, wanted to understand how people make choices. They conducted a study where they asked a group of people to pick between two different snacks - a cookie or an apple. The scientists observed how the participants made their decision and recorded which snack they chose.

After collecting all the data, the scientists analyzed the results to see if there were any patterns in how people made their choices. They wanted to find out if factors like hunger, preference, or advertising influenced which snack people picked.

By studying these choices, the scientists hoped to learn more about how our brains make decisions and why we choose certain things over others. This research can help us understand human behavior better and make decisions that are good for our health and well-being.

Fischhoff B. Daniel Kahneman (1934-2024). Science. 2024 May 3;384(6695):515. doi: 10.1126/science.adp6405. Epub 2024 May 2.